Use your research and marketing strategy skills to launch a new medicine with Pfizer
This is an educational resource that has been developed and funded by Pfizer Ltd in partnership with Forage.
This is an educational resource. By no means is the intention to promote any particular medicine or company. Please note that in the UK, pharmaceutical companies are prohibited to promote prescription only medicines directly to the public.
Welcome to the Pfizer UK Molecule to Market Job Simulation. We are so excited to have you here!
You can get a taste of what it’s like to work for Pfizer, one of the world’s premier biopharmaceutical companies. If you’re interested in science but want to know what else is out there apart from being a nurse, researcher or doctor or are interested in business that creates real change to deliver ‘Breakthroughs that change patients’ lives’, come on in!
We don’t just do research. You can learn how to get new medicines into the hands of patients that need them. You’ll discover all the parts that come after the crucial science-based steps of our awesome research & development scientists. Take a look behind the scenes at the pharmaceutical industry and join some of our team members to go through how a new medicine is reimbursed for use in the NHS in the UK, how to develop a market position for it and how to build a ‘go to market’ strategy.
You will upskill yourself and upgrade your resume. And you could even step foot through our front door someday soon through our Apprenticeship, Undergraduate and Graduate programmes. Click here to explore our careers page – we can’t wait to meet you!
PP-UNP-GBR-10068 September 2024
This program is self-paced. It takes approximately 4-5 hours to complete.
Skills Learned:
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The Molecule to Market Pathway
Understand the molecule to market pathway for a new medicine.- Development Process
- Brand Marketing
- Medicines Reimbursement
- Strategy
- Preclinical and clinical studies
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Health Economics
Understand the reimbursement pathway for a new medicine.- Reimbursement
- Pricing
- Clinical Studies
- Value Assessment
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Marketing
Create and present a market positioning strategy. PP-UNP-GBR-1469. August 2022.- Communication
- Content Creation
- Strategic Thinking
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Go-to-Market Strategy
Create a go-to-market strategy. PP-UNP-GBR-1470. August 2022.- Strategy
- Stakeholder Management
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Finish Line
